The first collection

Let me show you around.

From the front door to the dinner bowl, here's what my team is bringing together for dogs and their hoomans.

01

Sofa & living

I've claimed the cosy corner.

I approve of sharing the lounge, hooman. These are the everyday layers and helpers for it.

Chosen with comfortable lounging, washable living and a home you still want to look at in mind.

Sofa throws & covers

Throws for the corner they’ve quietly claimed. My team is looking at colours and textures that belong in your living room, with everyday care in mind.

Before you choose: Measure the area you want to cover, including any overhang. Check the fabric and washing instructions; a throw should not be assumed waterproof or suitable for a tumble dryer.

Hair removers

For the evidence left behind after a good nap. My planned range includes tools for keeping on top of loose hair around the home.

Before you choose: Match the tool to the surface and follow its instructions. Check suitability for delicate upholstery and test a small hidden area first. A household hair remover is not a grooming tool unless specified.

In the works

02

Paws & floors

From outside to inside.

A place to pause after a walk, dry off and settle back into home.

Practical pieces for paws, floors and the everyday surfaces our dogs are in contact with.

Door mats

The welcome-home spot for busy paws and shoes. My team is considering mats that make sense at the door and in the room around it.

Before you choose: Measure the doorway and clearance beneath the door. Check the stated indoor or outdoor use, backing and floor compatibility, then follow the cleaning instructions.

Drying towels

For the damp-dog chapter of the day. My team is looking at towels for after walks, baths and other slightly soggy adventures.

Before you choose: Compare towel dimensions with your dog’s size. Check fabric, washing and drying instructions, and wash before first use when the care label recommends it.

In the works

03

Sleep & settle

My kind of nap arrangement.

I take naps seriously, hooman. Leave your dog enough room to get comfortable.

Comfort first, without making the room feel like a pet shop — beds and settling pieces that belong with the furniture.

Dog beds

A spot to stretch out, curl up or supervise the room. My planned bed range will consider different sleeping styles and the space you have at home.

Before you choose: Measure your dog in their usual resting position and compare it with the usable sleeping area, not just the outside dimensions. Check cover care, filling and access height before choosing.

Dog blankets

An extra layer for your dog's favourite resting spot. My team is considering blankets that sit comfortably alongside the things already in your home.

Before you choose: Check dimensions against the bed or seat, and compare fabric and care instructions. Choose for the conditions in your home; no blanket should be assumed chew-proof.

In the works

04

Feed & organise

A place for the everyday.

Dinner first, hooman. Then somewhere to put the little things.

Thoughtful feeding, hydration and storage pieces for routines that work in real homes.

Feeding mats

A defined spot for the dinner routine. My team is exploring mats to sit beneath bowls and help organise the feeding area.

Before you choose: Measure the full bowl arrangement with room around it. Check material, cleaning instructions and suitability for your floor; do not assume a mat can go in the dishwasher.

Dog bowls

For breakfast, dinner and the water breaks in between. My team is considering everyday bowls that work with your dog’s size and your routine.

Before you choose: Compare capacity, depth, width and weight. Check the stated material and cleaning method, and choose a shape your dog can comfortably reach.

Toy storage

A home for the toys that otherwise live everywhere. My planned storage range is about keeping the favourites close and the floor a little clearer.

Before you choose: Measure the space and check the opening, capacity and care instructions. Keep storage out of reach if your dog chews containers or handles; a storage basket is not a dog toy.

In the works